How to get admission for colleges during this pandemic?
It has become very tough to get admission to colleges during this pandemic. The economy and the people have suffered a lot pandemic.
If you want to increase your college admissions during this pandemic you have to go online.
According to Statista, monthly active users of social media will reach 3.5 billion by the end of 2021. 1/3 of the population is on the internet.
With more people coming on the internet, it’s need of the hour for educational institutes or colleges to provide all the details online.
Therefore digital marketing will play a huge role in reaching students on a global level.
Here are the 4 ways you can use digital marketing to increase college admission during this pandemic.
- Increase your search engine visibility
A lot of people search for specific keywords in search engines.
Ranking on these specific keywords related to your industry will help you to get in front of your target audience.
Search engine optimization is very effective when it comes to attracting
an audience, nurture it, and then convert them into customers.
2. Facebook Ads
Having a presence on social media platforms is a must for educational institutions or colleges, A lot of students between the age of 18–34 are on social platforms.
You can use this opportunity to interact with them, help them, and clearing
their doubts.
By creating specific Facebook ads designed for your target audience you can reach them personally on Facebook.
3. Inbound Marketing
Don’t get confused about what Inbound really means it is about the creation, apply and sharing of content.
Start blogging about your college, your faculty, your vision, and your services to win trust.
You have to create content specifically designed for your target audience.
Create your own website that has a proper call to action button that drives
your students to a landing page and then convert them.
Inbound Marketing is a very cost-effective way compared to Facebook ads to generate leads for your institution.
4. Run Webinars on Career Counselling
A lot of times students and their parents who are the decision-maker get confused with a lot of information on the internet.
You can arrange free webinars to help them out. By organizing such kinds of webinars with students and their parents will help you a lot in winning
their trust.
I can understand during this pandemic students are not enrolling in colleges.
What you can do is roll your presence online, run webinars, educate students
their parents and help them out.
It will help you in building trust in your institution.
There are a lot of digital marketing companies on the internet that can help you with this but Edvisibilty is a specialized marketing agency that can help you get more college admissions.
They specialize in contextual content marketing, email marketing, social media marketing for educational institutions.
It’s better to hand over tasks to companies like Edvisibilty so that you can focus on your area of expertise.
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a great day.
